Negev Produce looks farmers in the eye, connecting the consumer to the farmer with the vision and purpose of delivering the best and finest quality product for a fair price to the domestic and overseas consumers and customers, while maximizing the farmer’s return.We believe that behind every potato, carrot, small radish, avocado and citrus there are hardworking people with the smell of soil on their hands, working and creating and this is our essence. We are here for you, from germination to delivery to the consumer in all our points of sale in Israel and over the world.
We, in Negev Produce, make sure that all the products grown and marketed by us meet the strictest standards and are in the highest quality. Throughout the process, from the plants growing in the fields to delivery to the consumer, we perform quality control in many points, from inspection of the seeds before reaching the farmers to product shipment to the customer. The process is operated under supervision of the Plant Protection and Inspection Services (PPIS) at the Ministry of Agriculture. The Ministry of Agriculture samples the produce in the packinghouse, performing occasional inspections and eventually, approves marketing and distribution of the produce.
Our products around the world The company aims its worldwide marketing efforts at dozens of countries in Europe, Russia, Scandinavia and the US, amounting to approximately 50% of its overall sales. The company exports potatoes, carrots, small radish, citrus fruit and avocado.
Innovation, R&D and sustainability Negev Produce is in the forefront of agricultural technology, know-how and innovation in Israel and globally. Innovation begins in the fields and the Negev farmers position themselves at the frontline of progress, technology and agronomy in field and orchard cultivation for over seventy years. The company has proven its capabilities and experience in a variety of soils, water types and advanced technologies, developing new strains and products based on the ones already adjusted to the Israeli palette and overseas markets, ranging from agriculturally growing seaweed to super foods.